Department of Political Science

Appearing in the news media is crucial for interest groups. When making a media presence, groups carefully frame their messages to push political processes in their preferred direction and to maintain organisational support. This article provides a cross-country comparison of the frames used by interest groups appearing in the news media. The article addresses the extent to which groups portray their demands as intended to further the interests of group members or other societal groups or to appeal to benefits to the economy or to the public at large. The analysis uses a dataset registering interest group appearances in the news media in Denmark and the UK. It includes 1,958 group appearances in two major UK newspapers and 3,284 appearances in two comparable Danish newspapers. Differences in frame use are demonstrated across the two countries; between different policy areas as well as between different types of interest groups.