Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university

Margrethe Petersen*, Carmen Daniela Maier

*Corresponding author for this work

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Abstract

This paper reports on the qualitative study of a site at a Danish university. It investigates multimodal signage targeting students as a non-integral part of their studies in order to identify how inclusion and exclusion are discursively constructed in internal and external business communication.
Original languageEnglish
Publication date6 Oct 2022
Publication statusPublished - 6 Oct 2022
EventEUKO 2022 - Diversity in der Wirtschaftskommunikation - FOM Hochschule für Oekonomie & Management, Hamborg, Germany
Duration: 6 Oct 20228 Oct 2022
https://www.fom.de/forschung/kompetenzcentren/kcms-kompetenzcentrum-fuer-marketing-und-sales-management/euko-2022.html#!acc=programm/accid=23297

Conference

ConferenceEUKO 2022 - Diversity in der Wirtschaftskommunikation
LocationFOM Hochschule für Oekonomie & Management
Country/TerritoryGermany
CityHamborg
Period06/10/202208/10/2022
Internet address

Fingerprint

Dive into the research topics of 'Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university'. Together they form a unique fingerprint.

Cite this