Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university

Margrethe Petersen; Carmen Daniela Maier

Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university

Margrethe Petersen^*, Carmen Daniela Maier

^*Corresponding author for this work

School of Communication and Culture - English Business Communication

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Abstract

This paper reports on the qualitative study of a site at a Danish university. It investigates multimodal signage targeting students as a non-integral part of their studies in order to identify how inclusion and exclusion are discursively constructed in internal and external business communication.

Original language	English
Publication date	6 Oct 2022
Publication status	Published - 6 Oct 2022
Event	EUKO 2022 - Diversity in der Wirtschaftskommunikation - FOM Hochschule für Oekonomie & Management, Hamborg, Germany Duration: 6 Oct 2022 → 8 Oct 2022 https://www.fom.de/forschung/kompetenzcentren/kcms-kompetenzcentrum-fuer-marketing-und-sales-management/euko-2022.html#!acc=programm/accid=23297

Conference

Conference	EUKO 2022 - Diversity in der Wirtschaftskommunikation
Location	FOM Hochschule für Oekonomie & Management
Country/Territory	Germany
City	Hamborg
Period	06/10/2022 → 08/10/2022
Internet address	https://www.fom.de/forschung/kompetenzcentren/kcms-kompetenzcentrum-fuer-marketing-und-sales-management/euko-2022.html#!acc=programm/accid=23297

Check availability with the Royal Danish Library

Cite this

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title = "Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university",

abstract = "This paper reports on the qualitative study of a site at a Danish university. It investigates multimodal signage targeting students as a non-integral part of their studies in order to identify how inclusion and exclusion are discursively constructed in internal and external business communication.",

author = "Margrethe Petersen and Maier, {Carmen Daniela}",

year = "2022",

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language = "English",

note = "EUKO 2022 - Diversity in der Wirtschaftskommunikation ; Conference date: 06-10-2022 Through 08-10-2022",

url = "https://www.fom.de/forschung/kompetenzcentren/kcms-kompetenzcentrum-fuer-marketing-und-sales-management/euko-2022.html#!acc=programm/accid=23297",

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Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university. / Petersen, Margrethe ; Maier, Carmen Daniela.
2022. Abstract from EUKO 2022 - Diversity in der Wirtschaftskommunikation, Hamborg, Germany.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - Inclusive and exclusive identity construction in business communication

T2 - EUKO 2022 - Diversity in der Wirtschaftskommunikation

AU - Petersen, Margrethe

AU - Maier, Carmen Daniela

PY - 2022/10/6

Y1 - 2022/10/6

N2 - This paper reports on the qualitative study of a site at a Danish university. It investigates multimodal signage targeting students as a non-integral part of their studies in order to identify how inclusion and exclusion are discursively constructed in internal and external business communication.

AB - This paper reports on the qualitative study of a site at a Danish university. It investigates multimodal signage targeting students as a non-integral part of their studies in order to identify how inclusion and exclusion are discursively constructed in internal and external business communication.

M3 - Conference abstract for conference

Y2 - 6 October 2022 through 8 October 2022

ER -

Inclusive and exclusive identity construction in business communication: The case of multimodal signs in the linguistic landscape of a Danish university

Abstract

Conference

Check availability with the Royal Danish Library

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Cite this