Department of Management

Improving internal communication between marketing and technology functions for successful new food product development

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Improving internal communication between marketing and technology functions for successful new food product development. / Jacobsen, Lina; Grunert, Klaus G; Søndergaard, Helle Alsted; Steenbekkers, Bea ; Dekker, Matthijs ; Lähteenmäki, Liisa.

In: Trends in Food Science & Technology, Vol. 37, No. 2, 2014, p. 106-114.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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@article{71243c4fb04d41929855383310a95e79,
title = "Improving internal communication between marketing and technology functions for successful new food product development",
abstract = "In order to increase the new product development (NPD) success for novel food products, it is crucial to understand how information can be optimally disseminated within companies. This systematic literature review concentrates on factors influencing internal communication between market and technology experts within the NPD process from a food industry point of view. The review provides practical implications for improving internal communication in food companies and identifiesknowledge gaps. By focusing on optimising organisational structure, team composition, management support, and knowledge management, food companies can enhance internal communication between market and technology functions during the NPD process.",
author = "Lina Jacobsen and Grunert, {Klaus G} and S{\o}ndergaard, {Helle Alsted} and Bea Steenbekkers and Matthijs Dekker and Liisa L{\"a}hteenm{\"a}ki",
year = "2014",
doi = "10.1016/j.tifs.2014.03.005",
language = "English",
volume = "37",
pages = "106--114",
journal = "Trends in Food Science & Technology",
issn = "0924-2244",
publisher = "Pergamon Press",
number = "2",

}

RIS

TY - JOUR

T1 - Improving internal communication between marketing and technology functions for successful new food product development

AU - Jacobsen, Lina

AU - Grunert, Klaus G

AU - Søndergaard, Helle Alsted

AU - Steenbekkers, Bea

AU - Dekker, Matthijs

AU - Lähteenmäki, Liisa

PY - 2014

Y1 - 2014

N2 - In order to increase the new product development (NPD) success for novel food products, it is crucial to understand how information can be optimally disseminated within companies. This systematic literature review concentrates on factors influencing internal communication between market and technology experts within the NPD process from a food industry point of view. The review provides practical implications for improving internal communication in food companies and identifiesknowledge gaps. By focusing on optimising organisational structure, team composition, management support, and knowledge management, food companies can enhance internal communication between market and technology functions during the NPD process.

AB - In order to increase the new product development (NPD) success for novel food products, it is crucial to understand how information can be optimally disseminated within companies. This systematic literature review concentrates on factors influencing internal communication between market and technology experts within the NPD process from a food industry point of view. The review provides practical implications for improving internal communication in food companies and identifiesknowledge gaps. By focusing on optimising organisational structure, team composition, management support, and knowledge management, food companies can enhance internal communication between market and technology functions during the NPD process.

U2 - 10.1016/j.tifs.2014.03.005

DO - 10.1016/j.tifs.2014.03.005

M3 - Journal article

VL - 37

SP - 106

EP - 114

JO - Trends in Food Science & Technology

JF - Trends in Food Science & Technology

SN - 0924-2244

IS - 2

ER -