Aarhus University Seal

Implementation Intention as a Debiasing Intervention for a Bias Blind Spot Among UX Practitioners

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review


  • Oana Bogdescu, Tilburg University, Netherlands
  • Michael Mose Biskjaer
  • Alwin de Rooij, Tilburg University, Avans University of Applied Sciences, Netherlands
When designing digital products that millions of people use, User Experience (UX) practitioners are prone to typical cognitive biases that might threaten the quality of their work. A barrier for mitigating such biases is the bias blind spot: People are more likely to detect bias in others than in themselves. Since practitioners have no standard means to diminish the bias blind spot, this paper investigates the prospect of implementation intention, designed as a commitment to consider how one evaluates others when evaluating oneself, as a debiasing intervention. As a preliminary study, an online experiment was conducted among 123 UX practitioners to examine whether implementation intention could yield a short-term bias blind spot diminution. The results suggest that the UX practitioners perceived more cognitive bias in the ‘average UX practitioner’ than in themselves, and that implementation intention served to diminish this bias blind spot short-term for novices and experts alike.
Original languageEnglish
Title of host publicationProceedings of the 2022 Design Research Society Conference (DRS 2022)
Number of pages18
PublisherDesign Research Society
Publication year2022
Publication statusPublished - 2022
EventDesign Research Society 2022 - Bilbao, Spain
Duration: 25 Jun 20223 Jul 2022


ConferenceDesign Research Society 2022
SeriesDRS Biennial Conference Series

    Research areas

  • Bias blind spot, debiasing, implementation intention, user experience (UX) practitioners

See relations at Aarhus University Citationformats

ID: 272748896