Imagining Paradise: Image schemata and affective participation in commercials exemplified by Bacardi and The Danish National Lottery.

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Abstract

Udgivelsesdato: Marts

Original language	English
Journal	P. O. V. - A Danish Journal of Film Studies
Issue	23
Pages (from-to)	66-90
Number of pages	25
Publication status	Published - 2007

@article{cf58e660261911dcbee902004c4f4f50,

title = "Imagining Paradise: Image schemata and affective participation in commercials exemplified by Bacardi and The Danish National Lottery.",

abstract = "Udgivelsesdato: Marts",

author = "Waade, {Anne Marit}",

year = "2007",

language = "English",

pages = "66--90",

journal = "P. O. V. - A Danish Journal of Film Studies",

issn = "1902-2131",

publisher = "Aarhus Universitet Institut for Informations- og Medievidenskab",

number = "23",

}

TY - JOUR

T1 - Imagining Paradise

T2 - Image schemata and affective participation in commercials exemplified by Bacardi and The Danish National Lottery.

AU - Waade, Anne Marit

PY - 2007

Y1 - 2007

N2 - Udgivelsesdato: Marts

AB - Udgivelsesdato: Marts

M3 - Journal article

SN - 1902-2131

SP - 66

EP - 90

JO - P. O. V. - A Danish Journal of Film Studies

JF - P. O. V. - A Danish Journal of Film Studies

IS - 23

ER -