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Imagining Paradise: Image schemata and affective participation in commercials exemplified by Bacardi and The Danish National Lottery.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearch

  • Department of Information and Media Studies
Udgivelsesdato: Marts
Original languageEnglish
JournalP. O. V. - A Danish Journal of Film Studies
Pages (from-to)66-90
Number of pages25
Publication statusPublished - 2007

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ID: 3623000