Department of Management

How should brand manufacturers respond to the growth of retailer brands? A case study

Research output: Contribution to conferenceConference abstract for conferenceResearch

Original languageEnglish
Publication year2012
Publication statusPublished - 2012
Event3rd Nordic Retail and Wholesale Conference - Lund, Sweden
Duration: 7 Nov 20128 Nov 2012

Conference

Conference3rd Nordic Retail and Wholesale Conference
CountrySweden
CityLund
Period07/11/201208/11/2012

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ID: 51058215