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How should brand manufacturers respond to the growth of retailer brands? A case study

Research output: Contribution to conference › Conference abstract for conference › Research

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Original languageEnglish
Publication year2012
Publication statusPublished - 2012
Event3rd Nordic Retail and Wholesale Conference - Lund, Sweden
Duration: 7 Nov 2012 → 8 Nov 2012

Conference

Conference3rd Nordic Retail and Wholesale Conference
CountrySweden
CityLund
Period07/11/2012 → 08/11/2012

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