How (Open) Business Models Respond to Unanticipated Shocks?

TY - CONF

T1 - How (Open) Business Models Respond to Unanticipated Shocks?

AU - Montakhabi, Mehdi

AU - Radziwon, Agnieszka

PY - 2022/3/1

Y1 - 2022/3/1

N2 - This paper explores how business models respond to unanticipated shocks. In particular we investigate how business models have or have not responded in the pandemic. To this we employ a single case study design with eight embedded cases, where we study business models of companies, which emerge as part of AirAsia's digital ecosystem. Consequently, antecedents and consequences of opening up as well as establishing open business models through their response is investigated. Our study is well grounded in the digital transformation and dynamic capabilities theory. The practical implications from our study help both managers and ecosystem orchestrators and ecosystem members to effectively respond to unanticipated shocks.

AB - This paper explores how business models respond to unanticipated shocks. In particular we investigate how business models have or have not responded in the pandemic. To this we employ a single case study design with eight embedded cases, where we study business models of companies, which emerge as part of AirAsia's digital ecosystem. Consequently, antecedents and consequences of opening up as well as establishing open business models through their response is investigated. Our study is well grounded in the digital transformation and dynamic capabilities theory. The practical implications from our study help both managers and ecosystem orchestrators and ecosystem members to effectively respond to unanticipated shocks.

KW - Business model innovation

KW - digital transformation

KW - dynamic capabilities

M3 - Paper

T2 - Business Model Conference

Y2 - 22 June 2022 through 23 June 2022

ER -