Abstract
This paper aims to analyse how children behave during a purchasing process in a simulated shop and how they put their goals into effect at the Point of Sale (POS). The focus of this research is children in Germany aged between 8 and 10 years. The results reveal answers to the following questions: which criteria do the children consider important when buying groceries? How efficiently and effectively do children pursue the goals demanded of them at the POS? This knowledge can support parents, teachers and educational organisations in teaching children consumer literacy.
Original language | English |
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Journal | Young Consumers |
Volume | 17 |
Issue | 2 |
Pages (from-to) | 111-126 |
Number of pages | 16 |
ISSN | 1747-3616 |
Publication status | Published - 2016 |