Department of Management

Hedonic Theory, marketing research, and the analysis of complex goods

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

  • Kai Kristensen, Denmark
  • Center for Corporate Performance (CCP)
  • Department of Marketing and Statistics
Original languageEnglish
JournalInternational Journal of Research in Marketing
Pages (from-to)17-36
Number of pages20
Publication statusPublished - 1984

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ID: 32323187