Department of Management

Health is Up, Indulgence Down: Effects of the Vertical Location of Food Product Claims on Consumer Response

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperConference abstract in journalResearchpeer-review

Original languageEnglish
JournalAdvances in Consumer Research
Volume44
Pages (from-to)731
Number of pages1
ISSN0098-9258
Publication statusPublished - 2016
EventAssociation for Consumer Research: Conference - Berlin, Germany
Duration: 27 Oct 201630 Oct 2016

Conference

ConferenceAssociation for Consumer Research
CountryGermany
CityBerlin
Period27/10/201630/10/2016

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ID: 112754549