Department of Management

Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands

Research output: Contribution to conferenceConference abstract for conferenceResearch

Standard

Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands. / Casteran, G.; Chrysochou, Polymeros; Meyer-Waarden, L. .

2013. Abstract from MAPP Workshop 2013 , Middelfart, Denmark.

Research output: Contribution to conferenceConference abstract for conferenceResearch

Harvard

APA

CBE

Casteran G, Chrysochou P, Meyer-Waarden L. 2013. Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands. Abstract from MAPP Workshop 2013 , Middelfart, Denmark.

MLA

Casteran, G., Polymeros Chrysochou and L. Meyer-Waarden Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands. MAPP Workshop 2013 , 22 May 2013, Middelfart, Denmark, Conference abstract for conference, 2013.

Vancouver

Casteran G, Chrysochou P, Meyer-Waarden L. Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands. 2013. Abstract from MAPP Workshop 2013 , Middelfart, Denmark.

Author

Casteran, G. ; Chrysochou, Polymeros ; Meyer-Waarden, L. . / Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands. Abstract from MAPP Workshop 2013 , Middelfart, Denmark.

Bibtex

@conference{5e5ef24b48014b0bb20d83fa71f9bd22,
title = "Has brand loyalty declined?: A longitudinal analysis of repeat purchase behaviour of private label and national brands",
keywords = "MAPP",
author = "G. Casteran and Polymeros Chrysochou and L. Meyer-Waarden",
year = "2013",
month = may,
language = "English",
note = "MAPP Workshop 2013 : Supermarkets: Unlimited Labs for Analysing Customer Behaviour in the Food Sector ; Conference date: 22-05-2013 Through 23-05-2013",

}

RIS

TY - ABST

T1 - Has brand loyalty declined?

T2 - MAPP Workshop 2013

AU - Casteran, G.

AU - Chrysochou, Polymeros

AU - Meyer-Waarden, L.

N1 - Conference code: 11th International MAPP Workshop on Consumer Behaviour and Food Marketing

PY - 2013/5

Y1 - 2013/5

KW - MAPP

M3 - Conference abstract for conference

Y2 - 22 May 2013 through 23 May 2013

ER -