Department of Management

Has brand loyalty declined? A longitudinal analysis of repeat purchase behaviour of private label and national brands

Research output: Contribution to conferenceConference abstract for conferenceResearch

  • G. Casteran, Graduate School of Management, Toulouse University, France
  • Polymeros Chrysochou
  • L. Meyer-Waarden, Graduate School of Management, Toulouse University, France
Original languageEnglish
Publication yearMay 2013
Publication statusPublished - May 2013
EventMAPP Workshop 2013 : Supermarkets: Unlimited Labs for Analysing Customer Behaviour in the Food Sector - Hotel Comwell Kongebrogaarden, Middelfart, Denmark
Duration: 22 May 201323 May 2013
Conference number: 11th International MAPP Workshop on Consumer Behaviour and Food Marketing

Workshop

WorkshopMAPP Workshop 2013
Number11th International MAPP Workshop on Consumer Behaviour and Food Marketing
LocationHotel Comwell Kongebrogaarden
CountryDenmark
CityMiddelfart
Period22/05/201323/05/2013

    Research areas

  • MAPP

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