Guest editorial

    Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperEditorialpeer-review

    Original languageEnglish
    JournalJournal of Marketing Communications
    Volume16
    Issue1-2
    Pages (from-to)1-3
    Number of pages3
    ISSN1352-7266
    DOIs
    Publication statusPublished - 2010

    Keywords

    • MAPP

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