Governing the interplay of inter-organizational relationship mechanisms in open innovation projects across ecosystems

Annabeth Aagaard*, Fabien Rezac

*Corresponding author for this work

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Abstract

More and more self-interested businesses are organizing themselves in interdependent, non-hierarchically controlled networks to jointly create superior value by engaging in open innovation projects. In aligning the heterogeneous actors toward a focal value proposition, it is crucial for the orchestrators of such arrangements to manage their inter-organizational relationships by navigating the interplay of contractual and relational governance mechanisms. Despite the relevance of how contracts and relational governance co-evolve, knowledge on the interaction of contracts and relational governance in specific contexts is still missing. Through a multiple-case study of ten multinational ecosystem orchestrators, we explore how large multinational orchestrators govern the interplay inter-organizational relationship mechanisms in open innovation projects across ecosystems. Based on our findings, we propose a five-dimensional, sequential model of governing the interplay of inter-organizational relationship mechanisms in open innovation projects across ecosystems and discuss our contributions in the context of the current literature.
Original languageEnglish
JournalIndustrial Marketing Management
Volume105
Pages (from-to)131-146
Number of pages16
ISSN0019-8501
DOIs
Publication statusPublished - Aug 2022

Keywords

  • Inter-organizational relationship
  • business-to-business
  • ecosystems
  • governance
  • interplay
  • open innovation
  • project-level

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