Department of Management

Going beyond the ecological metaphor in marketing: An environmental gradient model of product-market fit

Research output: Contribution to conferencePaperResearchpeer-review

  • Joachim Scholderer, Denmark
  • N. V. Olsen, Nofima, Norway
Original languageEnglish
Publication year2013
Number of pages7
Publication statusPublished - 2013
EventNorwegian Food Market Research Conference - Stavanger, Norway
Duration: 5 Nov 20136 Nov 2013
Conference number: 1st

Conference

ConferenceNorwegian Food Market Research Conference
Number1st
CountryNorway
CityStavanger
Period05/11/201306/11/2013

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