Globalisation and localisation influences on web site text distribution: - a case study of text travel between two VELUX web sites

Research output: Book/anthology/dissertation/reportPh.D. thesisResearch

The dissertation comprises a case study of texts travelling between two VELUX web sites, i.e. the Danish and English-language web sites: Great Britain and Ireland. The text travel strategies have been researched to investigate global and local influences in international web site text travel. A model for web site text travel as well as the organizational decisions and strategies behind has been developed and used in the analysis.
Original languageEnglish
Place of publicationKøbenhavn
PublisherMuseum Tusculanum
Number of pages344
Publication statusPublished - 2008
Externally publishedYes

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