Department of Management

Food Waste Avoidance Actions in Food Retailing: The Case of Denmark

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Food waste occurs throughout the entire food supply chain,
from production to consumption of food in households.
Retailers are in a unique position to contribute to food waste
avoidance, not only by minimizing the amount of waste in their
distribution channels but also by influencing consumer
attitudes and behaviors. This explorative study aims to identify
which food waste avoidance actions are conducted by retailers
in Denmark, to which extent, and how they vary across food
categories and supermarket chain. Based on an analysis of
secondary and empirical data collected via observations at retail
stores, the authors identify 22 food waste avoidance actions in
Danish retail. The results provide new insights into food waste
avoidance in retail. Based on the findings, suggestions for
further research directions are developed that should serve
to identify the most efficient customer targeted actions in the
in-store setting and marketing of suboptimal foods.
Original languageEnglish
JournalJournal of International Food & Agribusiness Marketing
Pages (from-to)328-345
Number of pages18
Publication statusPublished - 2017

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