Food quality assessment in parent-offspring dyads

TY - CONF

T1 - Food quality assessment in parent-offspring dyads

AU - Bech-Larsen, Tino

AU - Jensen, Birger Boutrup

N1 - Artiklen findes i ringbind på læsesalen: Research@asb 2010. The article is available in print at ASB Library.

PY - 2010

Y1 - 2010

N2 - When the buyer and the consumer of a food product are not identical, the risk of discrepancies between food quality expectations and experiences is even higher. We introduce the concept of dyadic quality assessment and apply it to an exploration of parents' willingness to pay for new and healthier in-between meals for their children. Results show poor congruence between parent and child quality assessment due to the two parties emphasising quite different quality aspects. Improved parental knowledge of their children's quality experience however has a significant effect on parents' willingness to pay. Accordingly, both parents and children should be involved when developing and testing healthy in-between meals.

AB - When the buyer and the consumer of a food product are not identical, the risk of discrepancies between food quality expectations and experiences is even higher. We introduce the concept of dyadic quality assessment and apply it to an exploration of parents' willingness to pay for new and healthier in-between meals for their children. Results show poor congruence between parent and child quality assessment due to the two parties emphasising quite different quality aspects. Improved parental knowledge of their children's quality experience however has a significant effect on parents' willingness to pay. Accordingly, both parents and children should be involved when developing and testing healthy in-between meals.

KW - MAPP

M3 - Paper

T2 - 4th International European Forum on System Dynamics and Innovation in Food Networks

Y2 - 8 February 2010 through 12 February 2010

ER -