Department of Management

Five types of organizational strategy

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Models in the strategy field defining the strategy concept emphasize schools of
thought or strategy perspectives, but not how to define the idiosyncratic composition of an organization’s strategy content. Based on a literature review in which meanings have been attached to the concept, this paper presents a new model including five types of organizational strategy. The model emphasizes that key influencers may make heterogeneous contributions to an organization’s strategy and also that significant effects may result from interaction between types of strategy.
Original languageEnglish
JournalScandinavian Journal of Management
Pages (from-to)266-281
Number of pages16
Publication statusPublished - 2014

See relations at Aarhus University Citationformats

ID: 68469509