Department of Management

Factors Influencing Consumers’ Willingness to Participate in New Food Product Development Activities

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

Factors Influencing Consumers’ Willingness to Participate in New Food Product Development Activities. / Hoppe, Alexia; de Barcellos, Marcia Dutra; Perin, Marcelo G.; Jacobsen, Lina; Lähteenmäki, Liisa.

In: British Food Journal, Vol. 120, No. 6, 2018, p. 1195-1206.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

APA

CBE

MLA

Vancouver

Author

Bibtex

@article{14d0bba6e3074f309a4929ca2c95a5bb,
title = "Factors Influencing Consumers’ Willingness to Participate in New Food Product Development Activities",
abstract = "Purpose: Consumers can be an interesting source of knowledge if companies manage to attract them to an interactive process of new product development (NPD). The purpose of this paper is to investigate factors influencing consumers’ willingness to participate in NPD activities. Design/methodology/approach: A survey with 1,038 respondents was held in Denmark. Food products for weight management were used as an example to further explore these issues and test the research hypotheses. Data were analysed by means of hierarchical regression analysis. Findings: Results indicated that consumer innovativeness is a key factor to stimulate participation. An increase in either cognitive or emotional dimensions also encourages consumer interaction with the company. Weight perception and willingness to participate is moderated by age group. These findings can help managers to identify key segments when developing new food products for weight management. Originality/value: This study has proposed and tested a model based on relevant literature and validated scales using a model generation approach to discuss motivations and factors that influence willingness to participate in NPD projects in the food sector.",
keywords = "Consumer insights, New product development, Weight management",
author = "Alexia Hoppe and {de Barcellos}, {Marcia Dutra} and Perin, {Marcelo G.} and Lina Jacobsen and Liisa L{\"a}hteenm{\"a}ki",
year = "2018",
doi = "10.1108/BFJ-06-2017-0346",
language = "English",
volume = "120",
pages = "1195--1206",
journal = "British Food Journal",
issn = "0007-070X",
publisher = "JAI Press",
number = "6",

}

RIS

TY - JOUR

T1 - Factors Influencing Consumers’ Willingness to Participate in New Food Product Development Activities

AU - Hoppe, Alexia

AU - de Barcellos, Marcia Dutra

AU - Perin, Marcelo G.

AU - Jacobsen, Lina

AU - Lähteenmäki, Liisa

PY - 2018

Y1 - 2018

N2 - Purpose: Consumers can be an interesting source of knowledge if companies manage to attract them to an interactive process of new product development (NPD). The purpose of this paper is to investigate factors influencing consumers’ willingness to participate in NPD activities. Design/methodology/approach: A survey with 1,038 respondents was held in Denmark. Food products for weight management were used as an example to further explore these issues and test the research hypotheses. Data were analysed by means of hierarchical regression analysis. Findings: Results indicated that consumer innovativeness is a key factor to stimulate participation. An increase in either cognitive or emotional dimensions also encourages consumer interaction with the company. Weight perception and willingness to participate is moderated by age group. These findings can help managers to identify key segments when developing new food products for weight management. Originality/value: This study has proposed and tested a model based on relevant literature and validated scales using a model generation approach to discuss motivations and factors that influence willingness to participate in NPD projects in the food sector.

AB - Purpose: Consumers can be an interesting source of knowledge if companies manage to attract them to an interactive process of new product development (NPD). The purpose of this paper is to investigate factors influencing consumers’ willingness to participate in NPD activities. Design/methodology/approach: A survey with 1,038 respondents was held in Denmark. Food products for weight management were used as an example to further explore these issues and test the research hypotheses. Data were analysed by means of hierarchical regression analysis. Findings: Results indicated that consumer innovativeness is a key factor to stimulate participation. An increase in either cognitive or emotional dimensions also encourages consumer interaction with the company. Weight perception and willingness to participate is moderated by age group. These findings can help managers to identify key segments when developing new food products for weight management. Originality/value: This study has proposed and tested a model based on relevant literature and validated scales using a model generation approach to discuss motivations and factors that influence willingness to participate in NPD projects in the food sector.

KW - Consumer insights

KW - New product development

KW - Weight management

UR - http://www.scopus.com/inward/record.url?scp=85048075121&partnerID=8YFLogxK

U2 - 10.1108/BFJ-06-2017-0346

DO - 10.1108/BFJ-06-2017-0346

M3 - Journal article

VL - 120

SP - 1195

EP - 1206

JO - British Food Journal

JF - British Food Journal

SN - 0007-070X

IS - 6

ER -