Department of Management

Fact or Fiction? The Impact of Framing Product Information on Consumer´s Attitude towards a Food Supplement.

Research output: Contribution to conferencePaperResearchpeer-review

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Fact or Fiction? The Impact of Framing Product Information on Consumer´s Attitude towards a Food Supplement. / Aschemann-Witzel, Jessica; Grunert, Klaus G; Bolton, Lisa E.

2014. Paper presented at European Marketing Academy , Valencia, Spain.

Research output: Contribution to conferencePaperResearchpeer-review

Harvard

Aschemann-Witzel, J, Grunert, KG & Bolton, LE 2014, 'Fact or Fiction? The Impact of Framing Product Information on Consumer´s Attitude towards a Food Supplement.', Paper presented at European Marketing Academy , Valencia, Spain, 03/06/2014 - 06/06/2014.

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Bibtex

@conference{f93be6fcb8b64e8383dd2486abbd428a,
title = "Fact or Fiction?: The Impact of Framing Product Information on Consumer´s Attitude towards a Food Supplement.",
author = "Jessica Aschemann-Witzel and Grunert, {Klaus G} and Bolton, {Lisa E.}",
year = "2014",
language = "English",
note = "European Marketing Academy ; Conference date: 03-06-2014 Through 06-06-2014",

}

RIS

TY - CONF

T1 - Fact or Fiction?

T2 - European Marketing Academy

AU - Aschemann-Witzel, Jessica

AU - Grunert, Klaus G

AU - Bolton, Lisa E.

N1 - Conference code: 43

PY - 2014

Y1 - 2014

M3 - Paper

Y2 - 3 June 2014 through 6 June 2014

ER -