TY - GEN
T1 - Extended User Interface
T2 - 8th International Conference on Distributed, Ambient and Pervasive Interactions, DAPI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
AU - Lydekaityte, Justina
PY - 2020
Y1 - 2020
N2 - User-centered physical-digital systems let designers create interactive interfaces filled with special moments and experiences, giving brand owners the chance to have profound communication with their consumers. In fact, product’s packaging has recently begun to investigate as one of such interfaces to form a strong link between manufacturers and their end-users. Microprocessors, sensors, actuators and wireless data-exchange supporting chips can be embedded, into packaging design creating an extended user interface – a touchpoint for a visual, tactile and digital encounter with consumers. Near Field Communication (NFC) is one of the rapidly increasing technologies that researchers begin to investigate as a potential tool for enhanced consumer-brand communication. However, although NFC is available in the market since late 2010, the technology is still not widely applied to the packaging industry. As a result, the main purpose of this research is to investigate the current state-of-the-art and potentials of NFC system. The results of this study provide a systematic review of NFC characteristics, including technological capabilities, consumer- and brand-oriented benefits, and technology- and user-centered potential barriers for NFC to become widely accepted. The findings of this study are expected to contribute to a better understanding of the effectiveness of NFC-enabled packaging, allowing brands to dynamically adapt to emerging consumer needs by improving their products and services.
AB - User-centered physical-digital systems let designers create interactive interfaces filled with special moments and experiences, giving brand owners the chance to have profound communication with their consumers. In fact, product’s packaging has recently begun to investigate as one of such interfaces to form a strong link between manufacturers and their end-users. Microprocessors, sensors, actuators and wireless data-exchange supporting chips can be embedded, into packaging design creating an extended user interface – a touchpoint for a visual, tactile and digital encounter with consumers. Near Field Communication (NFC) is one of the rapidly increasing technologies that researchers begin to investigate as a potential tool for enhanced consumer-brand communication. However, although NFC is available in the market since late 2010, the technology is still not widely applied to the packaging industry. As a result, the main purpose of this research is to investigate the current state-of-the-art and potentials of NFC system. The results of this study provide a systematic review of NFC characteristics, including technological capabilities, consumer- and brand-oriented benefits, and technology- and user-centered potential barriers for NFC to become widely accepted. The findings of this study are expected to contribute to a better understanding of the effectiveness of NFC-enabled packaging, allowing brands to dynamically adapt to emerging consumer needs by improving their products and services.
KW - Near field communication
KW - Smart packaging
KW - Technological capabilities
UR - http://www.scopus.com/inward/record.url?scp=85088744466&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-50344-4_21
DO - 10.1007/978-3-030-50344-4_21
M3 - Article in proceedings
AN - SCOPUS:85088744466
SN - 9783030503437
T3 - Lecture Notes in Computer Science
SP - 285
EP - 304
BT - Distributed, Ambient and Pervasive Interactions
A2 - Streitz, Norbert
A2 - Konomi, Shin’ichi
PB - Springer
CY - Cham
Y2 - 19 July 2020 through 24 July 2020
ER -