Exporting Complex Digital Products: Motives and Entry Modes

    Research output: Contribution to conferencePaperResearch

    Abstract

    When the product is digital, it will most often be distributed directly to the customer through the Internet, and therefore the entry modes, considered in this paper, are different flavors of the entry mode called direct export: Virtual export channel are generally understood as the entry mode for digital product providers. However other types of entry modes like what wee call direct digital export with F2F-sales, direct digital export with F2F-support and virtual sales subsidiary are entry modes that respond to a higher degree of pre- and after-sales complexity.
    Translated title of the contributionExporting Complex Digital Products: Motives and Entry Modes
    Original languageEnglish
    Publication date2005
    Publication statusPublished - 2005
    Event9th International Conference on Marketing and Development - Thessaloniki, Greece
    Duration: 8 Jun 200511 Jun 2005

    Conference

    Conference9th International Conference on Marketing and Development
    Country/TerritoryGreece
    CityThessaloniki
    Period08/06/200511/06/2005

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