This report is the result of a multifaceted study of Videnskab.dk conducted during 2022 by a range of researchers from Centre for Cultural Evaluation at Aarhus University. The study is complex both in the uses of different methods and types of data, as well as in the different forms of findings made. Based on both qualitative and quantitative sets of data we explore and evaluate the characteristic and success of Videnskab.dk on the level of broad themed subjects such as content, editorial practice, relations to media actors and researchers, knowledge and use among the youth.

Our study finds the website videnskab.dk working at many levels to give a very varied segment of Danes an accessible take on science and science-based news.
The content from Videnskab.dk reaches a much broader audience than just users of the online website. Thus, Videnskab.dk successfully serves other Danish media organisations, other websites and both their own and other social media sites with science-based content daily.
From a content perspective, we find the journalism to be honest, credible and constructive, backed by thorough and convincing research. However, when analysing the website, we see so many different agendas and elements that navigation can be difficult and confusing.
Speaking to journalists and editors from other media organisations, they have a knowledge of Videnskab.dk and some explain how they like to use the site to get informed or inspired to share or write a science-based news story. Furthermore, many media see Videnskab.dk as an easy way for them to have a different kind of content available with little cost. In this way, Danish media are served content from the world of science, which they otherwise might not have covered.
We find the researchers being quoted, used or otherwise collaborating with Videnskab.dk to be very happy, grateful and positive about the way their research is approached and the opportunity for them to share their knowledge.
During our fieldwork to the newsroom of Videnskab.dk, we saw journalists and editors who all share a hope of being a part of spreading science and scientific research to a broad audience. The newsroom culture bears signs of working differently to national newsrooms in that they work ‘slower’, research more in depth, spend long time on each story, and have a keen interest in giving each other feedback on published stories.
Both the website content and the editorial working practice shows signs of relying heavily on project funds. This no doubt has consequences for the everyday working culture, the continuity and the consistency of journalistic content.
Surveys among pupils and their teachers show a rather scarce use of Videnskab.dk. Often, they end up on the site via search engines. However, they acknowledge the credibility of the information on the website and appreciate the way in which Videnskab.dk present and explain scientific news and facts.
Finally, our network analysis indicates that videnskab.dk plays a central role for research dissemination. Also, we see various opinion or topic themed websites frequently linking to videnskab.dk, indicating that it is often used to back arguments or mediate scientific results.
Original languageDanish
Place of publicationAarhus
PublisherCenter for Kulturevaluering, Aarhus Universitet
Number of pages60
Commissioning bodyUddannelses- og Forskningsstyrelsen
Publication statusPublished - Apr 2023

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