Department of Economics and Business Economics

Estimating online reviews adoption: A Bayesian network approach

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationIdeas in Marketing Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (Ams) Annual Conference.
EditorsKrzysztof Kubacki
Number of pages10
Place of publicationBerlin
PublisherSpringer
Publication year2014
Pages486-495
Chapter183
ISBN (print)978-3-319-10950-3
ISBN (Electronic)978-3-319-10951-0
Publication statusPublished - 2014

    Research areas

  • Bayesian Analysis, Online product reviews

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