Department of Management

Escaping the 'Faster Horses' Trap: Bridging Strategic Foresight and Design-Based Innovation

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  • Adam Vigdor Gordon
  • René Rohrbeck, EDHEC Business School
  • ,
  • Jan Oliver Schwarz, Reutlingen University
Design thinking orients itself towards the future in that all design is for products, services or events that will exist in the future, and be used by people in the future. This has resulted in an overlap between design thinking and the domain and concerns of strategic foresight, and a small literature has grown up around how design thinking may be used to enhance strategic foresight. This paper is informed by that literature, but particularly considers the relationship from the other side: how methods from the strategic foresight field may improve design thinkers’ perception of the users of tomorrow they are designing-thinking for, and help design thinkers create a more robust point of view ahead of time as to how contextual change may reshape users’ needs and preferences.
Original languageEnglish
JournalTechnology Innovation Management Review
Pages (from-to)30-42
Number of pages13
Publication statusPublished - Aug 2019

    Research areas

  • Design Thinking, Strategic foresight

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