Aarhus University Seal / Aarhus Universitets segl

Entering Eastern and Central Europe - Marketing does matter

Research output: Contribution to conferencePaperResearch

  • Kurt Pedersen, Denmark
  • Jens Vestergaard, Denmark
  • Kent T. Nielsen, Denmark
  • Centre for Labour Market and Social Research
  • Department of Management
  • Department of Marketing and Statistics
Bidrager med en analyse af hvilke faktorer, der er væsentlige for succes, når danske virksomheder går ind i Øst- og Centraleuropa.
Original languageEnglish
Publication year1996
Publication statusPublished - 1996
EventThe 1996 Conference of the Association for Global Business. Proceedings of the 1996 Conference of the Association for Global Business, AGB/University of Montana -
Duration: 18 Dec 2010 → …

Conference

ConferenceThe 1996 Conference of the Association for Global Business. Proceedings of the 1996 Conference of the Association for Global Business, AGB/University of Montana
Period18/12/2010 → …

    Research areas

  • HHÅ forskning

See relations at Aarhus University Citationformats

ID: 32328687