Department of Management

Emotional response towards food packaging: A joint application of self-report and physiological measures of emotion

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Emotional response towards food packaging : A joint application of self-report and physiological measures of emotion. / Liao, Lewis Xinwei; Corsi, Armando M.; Chrysochou, Polymeros; Lockshin, Larry.

In: Food Quality and Preference, Vol. 42, 2015, p. 48-55.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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Author

Liao, Lewis Xinwei ; Corsi, Armando M. ; Chrysochou, Polymeros ; Lockshin, Larry. / Emotional response towards food packaging : A joint application of self-report and physiological measures of emotion. In: Food Quality and Preference. 2015 ; Vol. 42. pp. 48-55.

Bibtex

@article{4fe3d5c893974d6587469f285a6857be,
title = "Emotional response towards food packaging: A joint application of self-report and physiological measures of emotion",
abstract = "In this paper we investigate consumers{\textquoteright} emotional responses to food packaging. More specifically, we use self-report and physiological measures to jointly assess emotional responses to three typical food packaging elements: colours (lowwavelength vs. high-wavelength), images (positive vs. negative) and typefaces (simple vs. ornate). A sample of 120 participants was exposed to mock package design concepts of chocolate blocks. The results suggest that images generate an emotional response that can be measured by both self-report and physiological measures, whereas colours and typefaces generate emotional response that can only be measured by self-report measures. We propose that a joint application of selfreport and physiological measures can lead to richer information and wider interpretation of consumer emotional responses to food packaging elements than using either measure alone.",
keywords = "food packaging, emotion, physiological measures, skin conductance, facial electromyography, Self-Assessment Manikin, chocolate",
author = "Liao, {Lewis Xinwei} and Corsi, {Armando M.} and Polymeros Chrysochou and Larry Lockshin",
year = "2015",
doi = "10.1016/j.foodqual.2015.01.009",
language = "English",
volume = "42",
pages = "48--55",
journal = "Food Quality and Preference",
issn = "0950-3293",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Emotional response towards food packaging

T2 - A joint application of self-report and physiological measures of emotion

AU - Liao, Lewis Xinwei

AU - Corsi, Armando M.

AU - Chrysochou, Polymeros

AU - Lockshin, Larry

PY - 2015

Y1 - 2015

N2 - In this paper we investigate consumers’ emotional responses to food packaging. More specifically, we use self-report and physiological measures to jointly assess emotional responses to three typical food packaging elements: colours (lowwavelength vs. high-wavelength), images (positive vs. negative) and typefaces (simple vs. ornate). A sample of 120 participants was exposed to mock package design concepts of chocolate blocks. The results suggest that images generate an emotional response that can be measured by both self-report and physiological measures, whereas colours and typefaces generate emotional response that can only be measured by self-report measures. We propose that a joint application of selfreport and physiological measures can lead to richer information and wider interpretation of consumer emotional responses to food packaging elements than using either measure alone.

AB - In this paper we investigate consumers’ emotional responses to food packaging. More specifically, we use self-report and physiological measures to jointly assess emotional responses to three typical food packaging elements: colours (lowwavelength vs. high-wavelength), images (positive vs. negative) and typefaces (simple vs. ornate). A sample of 120 participants was exposed to mock package design concepts of chocolate blocks. The results suggest that images generate an emotional response that can be measured by both self-report and physiological measures, whereas colours and typefaces generate emotional response that can only be measured by self-report measures. We propose that a joint application of selfreport and physiological measures can lead to richer information and wider interpretation of consumer emotional responses to food packaging elements than using either measure alone.

KW - food packaging

KW - emotion

KW - physiological measures

KW - skin conductance

KW - facial electromyography

KW - Self-Assessment Manikin

KW - chocolate

U2 - 10.1016/j.foodqual.2015.01.009

DO - 10.1016/j.foodqual.2015.01.009

M3 - Journal article

VL - 42

SP - 48

EP - 55

JO - Food Quality and Preference

JF - Food Quality and Preference

SN - 0950-3293

ER -