Embodiment of activity progress: The temporalities of service evaluation

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  • Sae Oshima
This paper examines the participants’ negotiation of temporality in the service-assessment activity in haircutting sessions. Here, the customer performs an adequate inspection to validate their assessment, and the stylist secures enough time for the customer’s self-inspection to ensure their satisfaction. Yet, an efficient progress of this activity is crucial, as there are often subsequent customers waiting. My analysis shows that this dilemma of taking enough time without taking too much time is managed by the participants’ embodiment of valid activity progress, which is realized through their (sometimes asynchronous) mobilization of multimodal resources. I argue that such activity organization helps participants not only to embody the meaningful (versus wasted) consumption of time, but also to secure the customer’s enhanced appreciation of the service outcome.
Original languageEnglish
Title of host publicationTime in Embodied Interaction : Synchronicity and sequentiality of multimodal resources
EditorsArnulf Deppermann, Jürgen Streeck
Number of pages32
PublisherJohn Benjamins Publishing Company
Publication year2018
ISBN (print)9789027201157
ISBN (Electronic)9789027263773
Publication statusPublished - 2018
SeriesPragmatics and Beyond New Series

    Research areas

  • Assessment, Asynchronization, Client-professional interaction, Coordination, Embodiment, Evaluation, Multimodal resources, Post-expansion, Progress, Progressivity, Temporality, Time, Workplace

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