Effects of network relations on destination development and business results

Ingunn Elvekrok*, Nina Veflen, Joachim Scholderer, Bjarne Taulo Sørensen

*Corresponding author for this work

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

3 Citations (Scopus)
3 Downloads (Pure)

Abstract

Taking a firm perspective, this study investigates cooperation in a destination network in a mountain village in Norway. 51 organizations participated in a survey, indicating their main cooperation partners and assessing the value of each cooperation in terms of ten intermediary benefits (increased sales, reduced costs, etc.) and two ultimate outcomes (business results, destination development). Firms perceived a cooperation to contribute to business results if the cooperation had led to increased sales or made the firm more resilient to market fluctuations. Firms perceived a cooperation to contribute to destination development if the cooperation had led to new knowledge, improved customer satisfaction, and hat not simply helped improve operations. The findings demonstrate the interconnectedness of intermediate and ultimate relationship outcomes on firm and destination level. The study contributes to a more comprehensive understanding of network relations, relevant to the literature on relational benefits and destination development.

Original languageEnglish
Article number104402
JournalTourism Management
Volume88
ISSN0261-5177
DOIs
Publication statusPublished - Feb 2022

Keywords

  • Business relationships
  • Destination development
  • Multiplex network
  • Relational benefits
  • Social relations model

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