TY - JOUR
T1 - Effects of network relations on destination development and business results
AU - Elvekrok, Ingunn
AU - Veflen, Nina
AU - Scholderer, Joachim
AU - Sørensen, Bjarne Taulo
N1 - Publisher Copyright:
© 2021
PY - 2022/2
Y1 - 2022/2
N2 - Taking a firm perspective, this study investigates cooperation in a destination network in a mountain village in Norway. 51 organizations participated in a survey, indicating their main cooperation partners and assessing the value of each cooperation in terms of ten intermediary benefits (increased sales, reduced costs, etc.) and two ultimate outcomes (business results, destination development). Firms perceived a cooperation to contribute to business results if the cooperation had led to increased sales or made the firm more resilient to market fluctuations. Firms perceived a cooperation to contribute to destination development if the cooperation had led to new knowledge, improved customer satisfaction, and hat not simply helped improve operations. The findings demonstrate the interconnectedness of intermediate and ultimate relationship outcomes on firm and destination level. The study contributes to a more comprehensive understanding of network relations, relevant to the literature on relational benefits and destination development.
AB - Taking a firm perspective, this study investigates cooperation in a destination network in a mountain village in Norway. 51 organizations participated in a survey, indicating their main cooperation partners and assessing the value of each cooperation in terms of ten intermediary benefits (increased sales, reduced costs, etc.) and two ultimate outcomes (business results, destination development). Firms perceived a cooperation to contribute to business results if the cooperation had led to increased sales or made the firm more resilient to market fluctuations. Firms perceived a cooperation to contribute to destination development if the cooperation had led to new knowledge, improved customer satisfaction, and hat not simply helped improve operations. The findings demonstrate the interconnectedness of intermediate and ultimate relationship outcomes on firm and destination level. The study contributes to a more comprehensive understanding of network relations, relevant to the literature on relational benefits and destination development.
KW - Business relationships
KW - Destination development
KW - Multiplex network
KW - Relational benefits
KW - Social relations model
UR - http://www.scopus.com/inward/record.url?scp=85111325425&partnerID=8YFLogxK
U2 - 10.1016/j.tourman.2021.104402
DO - 10.1016/j.tourman.2021.104402
M3 - Journal article
AN - SCOPUS:85111325425
SN - 0261-5177
VL - 88
JO - Tourism Management
JF - Tourism Management
M1 - 104402
ER -