Department of Management

Effect of Service Brand Dimensions on Brand Loyalty: An Application on Wellness Services

Research output: Contribution to conferencePaperResearchpeer-review

  • Athanasios Krystallis Krontalis, Denmark
  • G. Kipreos, University of Pelopennese, Greece
  • Polymeros Chrysochou
Original languageEnglish
Publication year2014
Publication statusPublished - 2014
EventAmerican Marketing Association (AMA) Service SIG - Thessaloniki, Greece
Duration: 13 Jun 201415 Jun 2014

Conference

ConferenceAmerican Marketing Association (AMA) Service SIG
CountryGreece
CityThessaloniki
Period13/06/201415/06/2014

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