Department of Management

Effect of nutrition label format and product assortment on healthfulness of food choice

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Standard

Effect of nutrition label format and product assortment on healthfulness of food choice. / Aschemann-Witzel, Jessica; Grunert, Klaus G; van Trijp, Hans; Bialkova, Svetlana; Raats, Monique; Hodgkins, Charo; Wasowicz-Kirylo, Grazyna; Koenigstorfer, Joerg.

In: Appetite, Vol. 71, No. 1, 2013, p. 63-74.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

Harvard

Aschemann-Witzel, J, Grunert, KG, van Trijp, H, Bialkova, S, Raats, M, Hodgkins, C, Wasowicz-Kirylo, G & Koenigstorfer, J 2013, 'Effect of nutrition label format and product assortment on healthfulness of food choice', Appetite, vol. 71, no. 1, pp. 63-74. https://doi.org/10.1016/j.appet.2013.07.004

APA

Aschemann-Witzel, J., Grunert, K. G., van Trijp, H., Bialkova, S., Raats, M., Hodgkins, C., Wasowicz-Kirylo, G., & Koenigstorfer, J. (2013). Effect of nutrition label format and product assortment on healthfulness of food choice. Appetite, 71(1), 63-74. https://doi.org/10.1016/j.appet.2013.07.004

CBE

Aschemann-Witzel J, Grunert KG, van Trijp H, Bialkova S, Raats M, Hodgkins C, Wasowicz-Kirylo G, Koenigstorfer J. 2013. Effect of nutrition label format and product assortment on healthfulness of food choice. Appetite. 71(1):63-74. https://doi.org/10.1016/j.appet.2013.07.004

MLA

Vancouver

Author

Aschemann-Witzel, Jessica ; Grunert, Klaus G ; van Trijp, Hans ; Bialkova, Svetlana ; Raats, Monique ; Hodgkins, Charo ; Wasowicz-Kirylo, Grazyna ; Koenigstorfer, Joerg. / Effect of nutrition label format and product assortment on healthfulness of food choice. In: Appetite. 2013 ; Vol. 71, No. 1. pp. 63-74.

Bibtex

@article{b307ad830f28484ab58c7fc261a626ed,
title = "Effect of nutrition label format and product assortment on healthfulness of food choice",
abstract = "This study aims to find out whether front-of-pack nutrition label formats influence the healthfulness of consumers{\textquoteright} food choices and important predictors of healthful choices, depending on the size of the choice set that is made available to consumers. The predictors explored were health motivation and perceived capability of making healthful choices. One thousand German and Polish consumers participated in the study that manipulated the format of nutrition labels. All labels referred to the content of calories and four negative nutrients and were presented on savoury and sweet snacks. The different formats included the percentage of guideline daily amount, colour coding schemes, and text describing low, medium and high content of each nutrient. Participants first chose from a set of 10 products and then from a set of 20 products, which was, on average, more healthful than the first choice set. The results showed that food choices were more healthful in the extended 20-product (vs. 10-product) choice set and that this effect is stronger than a random choice would produce. The formats colour coding and texts, particularly colour coding in Germany, increased the healthfulness of product choices when consumers were asked to choose a healthful product, but not when they were asked to choose according to their preferences. The formats did not influence consumers{\textquoteright} motivation to choose healthful foods. Colour coding, however, increased consumers{\textquoteright} perceived capability of making healthful choices. While the results revealed no consistent differences in the effects between the formats, they indicate that manipulating choice sets by including healthier options is an effective strategy to increase the healthfulness of food choices.",
keywords = "MAPP, Nutrition label, Consumer research, Guideline daily amount, Traffic light colour coding, Health, Choice",
author = "Jessica Aschemann-Witzel and Grunert, {Klaus G} and {van Trijp}, Hans and Svetlana Bialkova and Monique Raats and Charo Hodgkins and Grazyna Wasowicz-Kirylo and Joerg Koenigstorfer",
year = "2013",
doi = "10.1016/j.appet.2013.07.004",
language = "English",
volume = "71",
pages = "63--74",
journal = "Appetite",
issn = "0195-6663",
publisher = "Elsevier BV",
number = "1",

}

RIS

TY - JOUR

T1 - Effect of nutrition label format and product assortment on healthfulness of food choice

AU - Aschemann-Witzel, Jessica

AU - Grunert, Klaus G

AU - van Trijp, Hans

AU - Bialkova, Svetlana

AU - Raats, Monique

AU - Hodgkins, Charo

AU - Wasowicz-Kirylo, Grazyna

AU - Koenigstorfer, Joerg

PY - 2013

Y1 - 2013

N2 - This study aims to find out whether front-of-pack nutrition label formats influence the healthfulness of consumers’ food choices and important predictors of healthful choices, depending on the size of the choice set that is made available to consumers. The predictors explored were health motivation and perceived capability of making healthful choices. One thousand German and Polish consumers participated in the study that manipulated the format of nutrition labels. All labels referred to the content of calories and four negative nutrients and were presented on savoury and sweet snacks. The different formats included the percentage of guideline daily amount, colour coding schemes, and text describing low, medium and high content of each nutrient. Participants first chose from a set of 10 products and then from a set of 20 products, which was, on average, more healthful than the first choice set. The results showed that food choices were more healthful in the extended 20-product (vs. 10-product) choice set and that this effect is stronger than a random choice would produce. The formats colour coding and texts, particularly colour coding in Germany, increased the healthfulness of product choices when consumers were asked to choose a healthful product, but not when they were asked to choose according to their preferences. The formats did not influence consumers’ motivation to choose healthful foods. Colour coding, however, increased consumers’ perceived capability of making healthful choices. While the results revealed no consistent differences in the effects between the formats, they indicate that manipulating choice sets by including healthier options is an effective strategy to increase the healthfulness of food choices.

AB - This study aims to find out whether front-of-pack nutrition label formats influence the healthfulness of consumers’ food choices and important predictors of healthful choices, depending on the size of the choice set that is made available to consumers. The predictors explored were health motivation and perceived capability of making healthful choices. One thousand German and Polish consumers participated in the study that manipulated the format of nutrition labels. All labels referred to the content of calories and four negative nutrients and were presented on savoury and sweet snacks. The different formats included the percentage of guideline daily amount, colour coding schemes, and text describing low, medium and high content of each nutrient. Participants first chose from a set of 10 products and then from a set of 20 products, which was, on average, more healthful than the first choice set. The results showed that food choices were more healthful in the extended 20-product (vs. 10-product) choice set and that this effect is stronger than a random choice would produce. The formats colour coding and texts, particularly colour coding in Germany, increased the healthfulness of product choices when consumers were asked to choose a healthful product, but not when they were asked to choose according to their preferences. The formats did not influence consumers’ motivation to choose healthful foods. Colour coding, however, increased consumers’ perceived capability of making healthful choices. While the results revealed no consistent differences in the effects between the formats, they indicate that manipulating choice sets by including healthier options is an effective strategy to increase the healthfulness of food choices.

KW - MAPP

KW - Nutrition label

KW - Consumer research

KW - Guideline daily amount

KW - Traffic light colour coding

KW - Health

KW - Choice

U2 - 10.1016/j.appet.2013.07.004

DO - 10.1016/j.appet.2013.07.004

M3 - Journal article

VL - 71

SP - 63

EP - 74

JO - Appetite

JF - Appetite

SN - 0195-6663

IS - 1

ER -