Ecosystem effectuation:: Creating new value through open innovation during a pandemic

Agnieszka Radziwon; Marcel Bogers; Henry  Chesbrough; Timo Minssen

doi:10.1111/radm.12512

Ecosystem effectuation: Creating new value through open innovation during a pandemic

Agnieszka Radziwon^*, Marcel Bogers, Henry Chesbrough, Timo Minssen

^*Corresponding author for this work

Department of Business Development and Technology

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaper › Journal article › Research › peer-review

47 Citations (Scopus)

Abstract

The severity of the COVID-19 pandemic confronts us with a global grand challenge representing an unprecedented crisis for health, economies, and societies. While digital champions are thriving, a large number of businesses and industries have been facing radical uncertainty, pushing some to the edge of collapse. This emergency calls for new ways to look at organizational ambidexterity and business model innovation. In this paper, we present and discuss a unique case study of a low-cost airline, AirAsia. With their fleet of aircraft grounded, and unable to pursue any incremental innovation opportunities, AirAsia decided to follow a radical ambidexterity path – focusing on exploration by building an innovation ecosystem. This case not only offers insights on a novel way to create value through open innovation but also extends the body of knowledge on entrepreneurial effectuation by introducing the concept of an ecosystem effectuation. AirAsia’s case shows that, in financially distressed times, business model reconfiguration may not be enough, and instead of selecting means to attain goals, the goals may be created upon available means.

Original language	English
Journal	R&D Management
Volume	52
Issue	2
Pages (from-to)	376-390
Number of pages	15
ISSN	0033-6807
DOIs	https://doi.org/10.1111/radm.12512
Publication status	Published - Mar 2022
Event	7th World Open Innovation Conference: WOIC 2020 - Berkeley University, Berkeley, United States Duration: 10 Dec 2020 → 11 Dec 2020 https://woic.corporateinnovation.berkeley.edu

Conference

Conference	7th World Open Innovation Conference
Location	Berkeley University
Country/Territory	United States
City	Berkeley
Period	10/12/2020 → 11/12/2020
Internet address	https://woic.corporateinnovation.berkeley.edu

Keywords

ecosystem
effectuation
open innovation
pandemic
business model
case study

Access to Document

10.1111/radm.12512

Cite this

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title = "Ecosystem effectuation:: Creating new value through open innovation during a pandemic",

abstract = "The severity of the COVID-19 pandemic confronts us with a global grand challenge representing an unprecedented crisis for health, economies, and societies. While digital champions are thriving, a large number of businesses and industries have been facing radical uncertainty, pushing some to the edge of collapse. This emergency calls for new ways to look at organizational ambidexterity and business model innovation. In this paper, we present and discuss a unique case study of a low-cost airline, AirAsia. With their fleet of aircraft grounded, and unable to pursue any incremental innovation opportunities, AirAsia decided to follow a radical ambidexterity path – focusing on exploration by building an innovation ecosystem. This case not only offers insights on a novel way to create value through open innovation but also extends the body of knowledge on entrepreneurial effectuation by introducing the concept of an ecosystem effectuation. AirAsia{\textquoteright}s case shows that, in financially distressed times, business model reconfiguration may not be enough, and instead of selecting means to attain goals, the goals may be created upon available means.",

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AU - Chesbrough, Henry

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