Department of Management

Does brand loyalty decline? Investigating brand loyalty evolution and the role of product category characteristics

Research output: Contribution to conferencePaperResearchpeer-review

  • Polymeros Chrysochou
  • G. Casteran, Graduate School of Management, Toulouse University, France
  • L. Meyer-Waarden, Graduate School of Management, Toulouse University, France
Original languageEnglish
Publication year2014
Publication statusPublished - 2014
EventEuropean Marketing Academy Conference - Valencia, Spain
Duration: 3 Jun 20146 Sep 2014
Conference number: 43

Conference

ConferenceEuropean Marketing Academy Conference
Number43
CountrySpain
CityValencia
Period03/06/201406/09/2014

See relations at Aarhus University Citationformats

Activities

  • European Marketing Academy

    Activity: Participating in or organising an event typesParticipation in or organisation af a conference

ID: 81304335