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Different answers to different audiences: effects of social context on the accuracy-informativeness trade-off

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  • Beatriz Martin-Luengo, Natl Res Univ, National Research University - Higher School of Economics, Sch Psychol, Ctr Cognit & Decis Making, Higher Sch Econ
  • ,
  • Yury Shtyrov
  • Karlos Luna, Univ Minho, Universidade do Minho, Sch Psychol, Psychol Res Ctr
  • ,
  • Andriy Myachykov, Northumbria Univ, Northumbria University, Dept Psychol

Research on conversational exchanges shows that people attempt to optimise their responses' relevance when they definitely know the correct answer (e.g., What time is it?). However, such certainty is often unavailable while speakers may still be under social pressure to provide an answer. We investigated how social context influences the informativeness level when answering questions under uncertainty. In three experiments, participants answered difficult general-knowledge questions placed in different social contexts (formal vs. informal). Participants generated their answers, then they were presented with a given context, and decided on the number of alternative responses they wanted to provide (single, with one alternative vs. plural, with several alternatives) and whether the answer should be reported or withheld (report option). Participants reported more answers in the informal context. In the formal context, single answers were preferred, and they were more frequently reported. We conclude that social context influences the level of informativeness in a conversation, affecting achievable accuracy. Our results also show the joint influence of the confidence and the social context on willingness to share information.

Original languageEnglish
JournalMemory
Volume26
Issue7
Pages (from-to)993-1007
Number of pages15
ISSN0965-8211
DOIs
Publication statusPublished - Aug 2018

    Research areas

  • Informativeness-accuracy trade off, conversational pragmatics, answering questions, uncertainty, metamemory, STRATEGIC REGULATION, PLURALITY OPTION, MEMORY ACCURACY, DIVIDED ATTENTION, GRAIN-SIZE, MISINFORMATION, ADVERTISEMENTS, CONVERSATION, PERFORMANCE, TYPICALITY

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