Department of Management

Development of a motivation–trust–vulnerability (MTV) framework for cross-border online shopping: A cross-national application to Chinese and German consumers

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review

  • Gerhard Wagner, University of Siegen, Germany
  • Anne Fota, University of Siegen, Germany
  • Hanna Schramm-Klein, University of Siegen, Germany
  • Sascha Steinmann
Original languageEnglish
Title of host publicationProceedings of the Annual Conference of the Academy of International Business
Place of publicationMiami, FL
Publication year2020
Publication statusPublished - 2020
EventAnnual Conference of the Academy of International Business - Online
Duration: 1 Jul 20209 Jul 2020

Conference

ConferenceAnnual Conference of the Academy of International Business
ByOnline
Periode01/07/202009/07/2020

See relations at Aarhus University Citationformats

ID: 196501901