Detoxing feels good: dieting and affect in 22Days Nutrition and goop detoxes

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Detoxing feels good : dieting and affect in 22Days Nutrition and goop detoxes. / Kjær, Katrine Meldgaard.

In: Feminist Media Studies, Vol. 19, No. 5, 2019, p. 702-716.

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Kjær, Katrine Meldgaard. / Detoxing feels good : dieting and affect in 22Days Nutrition and goop detoxes. In: Feminist Media Studies. 2019 ; Vol. 19, No. 5. pp. 702-716.

Bibtex

@article{9c15a1b66d0e487381ebfbaa2ef59ec2,
title = "Detoxing feels good: dieting and affect in 22Days Nutrition and goop detoxes",
abstract = "In this paper, I examine the online platforms that present and facilitate two highly profiled diets: the vegan meal service 22Days Nutrition and goop.com{\textquoteright}s detoxes. 22Days Nutrition and the goop detoxes are noteworthy case studies because they showcase a shift in the way dieting is approached in the contemporary moment. Rather than being concerned exclusively with weight loss, these diets stress the emotional value and reward that their highly restrictive approach to eating offers. The diets rarely equate restrictive eating with attaining thinness or weight loss, but rather with an abstract sense of “feeling good” and overall emotional wellbeing. However, this articulation of dieting as an opportunity to enable a “positive” affective experience has larger social and political implications. The article unpacks these implications, finding that the diets{\textquoteright} promises of wellbeing depend on not only individual, continual self-transformation but also the formation of collectives from which some bodies must necessarily be excluded.",
keywords = "affect, detox, Dieting culture, eating, food, OBESITY, POLITICS",
author = "Kj{\ae}r, {Katrine Meldgaard}",
year = "2019",
doi = "10.1080/14680777.2018.1508050",
language = "English",
volume = "19",
pages = "702--716",
journal = "Feminist Media Studies",
issn = "1468-0777",
publisher = "Routledge",
number = "5",

}

RIS

TY - JOUR

T1 - Detoxing feels good

T2 - dieting and affect in 22Days Nutrition and goop detoxes

AU - Kjær, Katrine Meldgaard

PY - 2019

Y1 - 2019

N2 - In this paper, I examine the online platforms that present and facilitate two highly profiled diets: the vegan meal service 22Days Nutrition and goop.com’s detoxes. 22Days Nutrition and the goop detoxes are noteworthy case studies because they showcase a shift in the way dieting is approached in the contemporary moment. Rather than being concerned exclusively with weight loss, these diets stress the emotional value and reward that their highly restrictive approach to eating offers. The diets rarely equate restrictive eating with attaining thinness or weight loss, but rather with an abstract sense of “feeling good” and overall emotional wellbeing. However, this articulation of dieting as an opportunity to enable a “positive” affective experience has larger social and political implications. The article unpacks these implications, finding that the diets’ promises of wellbeing depend on not only individual, continual self-transformation but also the formation of collectives from which some bodies must necessarily be excluded.

AB - In this paper, I examine the online platforms that present and facilitate two highly profiled diets: the vegan meal service 22Days Nutrition and goop.com’s detoxes. 22Days Nutrition and the goop detoxes are noteworthy case studies because they showcase a shift in the way dieting is approached in the contemporary moment. Rather than being concerned exclusively with weight loss, these diets stress the emotional value and reward that their highly restrictive approach to eating offers. The diets rarely equate restrictive eating with attaining thinness or weight loss, but rather with an abstract sense of “feeling good” and overall emotional wellbeing. However, this articulation of dieting as an opportunity to enable a “positive” affective experience has larger social and political implications. The article unpacks these implications, finding that the diets’ promises of wellbeing depend on not only individual, continual self-transformation but also the formation of collectives from which some bodies must necessarily be excluded.

KW - affect

KW - detox

KW - Dieting culture

KW - eating

KW - food

KW - OBESITY

KW - POLITICS

UR - http://www.scopus.com/inward/record.url?scp=85053330599&partnerID=8YFLogxK

U2 - 10.1080/14680777.2018.1508050

DO - 10.1080/14680777.2018.1508050

M3 - Journal article

AN - SCOPUS:85053330599

VL - 19

SP - 702

EP - 716

JO - Feminist Media Studies

JF - Feminist Media Studies

SN - 1468-0777

IS - 5

ER -