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Data Economy: Interweaving Storytelling and World Building in Design Fiction

Research output: Contribution to book/anthology/report/proceedingArticle in proceedingsResearchpeer-review


  • Trieuvy Luu, Umeå Institute of Design, Sweden
  • Martijn van den Broeck, Umeå Institute of Design, Sweden
  • Marie Louise Juul Søndergaard

In this paper we explore the design of a design fiction as an iterative process of interweaving storytelling and world building. With the design fiction Data Economy, we present how we have imagined and externalized a data obsessed future through a protagonist, narratives, plots and diegetic prototypes; this includes the short stories Memoirs of Jesse, the short film Data Economy and a number of designed objects. Data Economy explores how far people are willing to go to satisfy their individualistic hunger to consume by creating a tension between consumerism and data collection. By analyzing the design fiction, we discuss social and ethical issues of data privacy. With a focus on narratives, plots, protagonists and diegetic prototypes, we argue that the designerly potential of design fiction lies in its ability to interweave the literary methods of storytelling with the designerly methods of world building.

Original languageEnglish
Title of host publicationNordiCHI '18 : Proceedings of the 10th Nordic Conference on Human-Computer Interaction
Number of pages16
PublisherAssociation for Computing Machinery
Publication yearOct 2018
ISBN (Electronic)978-1-4503-6437-9
Publication statusPublished - Oct 2018
EventNordiCHI'18 - OsloMet – Oslo Metropolitan University, Oslo, Norway
Duration: 1 Oct 20183 Oct 2018


LocationOsloMet – Oslo Metropolitan University

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