Department of Management

Customer Contact Sequences as a Basis for Customer Segmentation

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

  • Sascha Steinmann
  • Günter Silberer, Georg-August Universität Göttingen, Germany
  • Gunnar Mau, University of Siegen, Germany
Original languageEnglish
Title of host publicationRETAILING 2006: Strategic Challenges in the New Millennium : Special Conference Series
Number of pages6
VolumeVI
Place of publicationOrlando, FL
Publication year2006
Pages232-237
Publication statusPublished - 2006

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