Department of Management

Could Freemium Models Work for Legacy Newspapers?

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

The newspaper industry has long been looking for sustainable business models for their digital editions. One of their popular choices is the freemium business model based on free and premium content with a paywall. However, freemium has not yet lived up to the expectation of the industry and has not secured the revenues that industry players hoped for. This article discusses a number of the main principles of the freemium strategy and tactics, and highlights the critical points for legacy newspaper organisations.
Original languageEnglish
JournalNordicom Information
Pages (from-to)83-87
Number of pages5
Publication statusPublished - Apr 2016

    Research areas

  • Freemium business model, Newspaper industry, Strategy, Paywall

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ID: 97916787