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Original languageEnglish
Title of host publicationWerbung für alle Sinne : Multimodale Kommunikationsstrategien
EditorsSabine Wahl, Elke Ronneberger-Sibold, Karin Luttermann
Place of publicationWiesbaden
PublisherSpringer VS
Publication year2020
Pages195-215
ISBN (print)978-3-658-25128-4
ISBN (Electronic)978-3-658-25129-1
DOIs
Publication statusPublished - 2020
SeriesEuropäische Kulturen in der Wirtschaftskommunikation
Volume21

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