Corporate Videos from a Corporate Identity Perspective

Marianne Grove Ditlevsen; Peter Kastberg

doi:10.1007/978-3-658-25129-1

Corporate Videos from a Corporate Identity Perspective

Marianne Grove Ditlevsen, Peter Kastberg

School of Communication and Culture - German Business Communication

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Werbung für alle Sinne : Multimodale Kommunikationsstrategien
Editors	Sabine Wahl, Elke Ronneberger-Sibold, Karin Luttermann
Place of publication	Wiesbaden
Publisher	Springer VS
Publication date	2020
Pages	195-215
ISBN (Print)	978-3-658-25128-4
ISBN (Electronic)	978-3-658-25129-1
DOIs	https://doi.org/10.1007/978-3-658-25129-1
Publication status	Published - 2020

Series	Europäische Kulturen in der Wirtschaftskommunikation
Volume	21

Access to Document

10.1007/978-3-658-25129-1

Cite this

@inbook{41bf75008c62406c8b551e1f5a44dc8e,

title = "Corporate Videos from a Corporate Identity Perspective",

author = "Ditlevsen, {Marianne Grove} and Peter Kastberg",

year = "2020",

doi = "10.1007/978-3-658-25129-1",

language = "English",

isbn = "978-3-658-25128-4",

series = "Europ{\"a}ische Kulturen in der Wirtschaftskommunikation",

publisher = "Springer VS",

pages = "195--215",

editor = "Sabine Wahl and Elke Ronneberger-Sibold and Karin Luttermann",

booktitle = "Werbung f{\"u}r alle Sinne",

}

Corporate Videos from a Corporate Identity Perspective. / Ditlevsen, Marianne Grove; Kastberg, Peter.
Werbung für alle Sinne: Multimodale Kommunikationsstrategien. ed. / Sabine Wahl; Elke Ronneberger-Sibold; Karin Luttermann. Wiesbaden: Springer VS, 2020. p. 195-215 (Europäische Kulturen in der Wirtschaftskommunikation, Vol. 21).

Research output: Contribution to book/anthology/report/proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Corporate Videos from a Corporate Identity Perspective

AU - Ditlevsen, Marianne Grove

AU - Kastberg, Peter

PY - 2020

Y1 - 2020

U2 - 10.1007/978-3-658-25129-1

DO - 10.1007/978-3-658-25129-1

M3 - Book chapter

SN - 978-3-658-25128-4

T3 - Europäische Kulturen in der Wirtschaftskommunikation

SP - 195

EP - 215

BT - Werbung für alle Sinne

A2 - Wahl, Sabine

A2 - Ronneberger-Sibold, Elke

A2 - Luttermann, Karin

PB - Springer VS

CY - Wiesbaden

ER -