Corporate Reputation as a strategic Performance Measure

Jacob Kjær Eskildsen, Kai Kristensen, T. Vestergaard, C. Schmidt-Laugesen

Research output: Contribution to book/anthology/report/proceedingBook chapterResearch

Translated title of the contributionCorporate Reputation as a strategic Performance Measure
Original languageEnglish
Title of host publicationPerformance Measurement and Management: Public and Private
EditorsNeely, Kennerly and Walters
Number of pages8
Place of publicationCranfield
PublisherCranfield University
Publication date2004
Pagess. 355-362
Publication statusPublished - 2004

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