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Corporate citizenship: Challenging the corporate centricity in corporate marketing

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Corporate citizenship : Challenging the corporate centricity in corporate marketing. / Andersen, Sophie Esmann; Johansen, Trine Susanne.

In: Journal of Business Research, Vol. 131, 07.2021, p. 686-699.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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@article{1373cb1f009b44ec902d9e0cb28fc86f,
title = "Corporate citizenship: Challenging the corporate centricity in corporate marketing",
author = "Andersen, {Sophie Esmann} and Johansen, {Trine Susanne}",
year = "2021",
month = jul,
doi = "10.1016/j.jbusres.2020.12.061",
language = "Dansk",
volume = "131",
pages = "686--699",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Corporate citizenship

T2 - Challenging the corporate centricity in corporate marketing

AU - Andersen, Sophie Esmann

AU - Johansen, Trine Susanne

PY - 2021/7

Y1 - 2021/7

U2 - 10.1016/j.jbusres.2020.12.061

DO - 10.1016/j.jbusres.2020.12.061

M3 - Tidsskriftartikel

VL - 131

SP - 686

EP - 699

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -