Department of Management

Contributions to attention based marketing: Foundations, insights, and challenges

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperEditorialResearchpeer-review

Standard

Contributions to attention based marketing : Foundations, insights, and challenges. / Orquin, Jacob Lund; Wedel, Michel.

In: Journal of Business Research, Vol. 111, 04.2020, p. 85-90.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperEditorialResearchpeer-review

Harvard

APA

CBE

MLA

Vancouver

Author

Orquin, Jacob Lund ; Wedel, Michel. / Contributions to attention based marketing : Foundations, insights, and challenges. In: Journal of Business Research. 2020 ; Vol. 111. pp. 85-90.

Bibtex

@article{b8cc621487a64c5b96a751a179f64dc2,
title = "Contributions to attention based marketing: Foundations, insights, and challenges",
abstract = "This special issue compiles a set of cutting-edge articles that use eye tracking methodology to address unresolved problems in Attention Based Marketing (ABM). Understanding consumers{\textquoteright} attention, how it influences their behavior, and how to win the competition for attention are the main goals of ABM. We define ABM as a discipline, outline its theoretical and methodological foundations, summarize insights provided by this special issue, and discuss open challenges and research questions.",
keywords = "Attention based marketing, Consumer psychology, Eye tracking, Marketing",
author = "Orquin, {Jacob Lund} and Michel Wedel",
year = "2020",
month = apr,
doi = "10.1016/j.jbusres.2020.02.012",
language = "English",
volume = "111",
pages = "85--90",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Contributions to attention based marketing

T2 - Foundations, insights, and challenges

AU - Orquin, Jacob Lund

AU - Wedel, Michel

PY - 2020/4

Y1 - 2020/4

N2 - This special issue compiles a set of cutting-edge articles that use eye tracking methodology to address unresolved problems in Attention Based Marketing (ABM). Understanding consumers’ attention, how it influences their behavior, and how to win the competition for attention are the main goals of ABM. We define ABM as a discipline, outline its theoretical and methodological foundations, summarize insights provided by this special issue, and discuss open challenges and research questions.

AB - This special issue compiles a set of cutting-edge articles that use eye tracking methodology to address unresolved problems in Attention Based Marketing (ABM). Understanding consumers’ attention, how it influences their behavior, and how to win the competition for attention are the main goals of ABM. We define ABM as a discipline, outline its theoretical and methodological foundations, summarize insights provided by this special issue, and discuss open challenges and research questions.

KW - Attention based marketing

KW - Consumer psychology

KW - Eye tracking

KW - Marketing

UR - http://www.scopus.com/inward/record.url?scp=85080965402&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2020.02.012

DO - 10.1016/j.jbusres.2020.02.012

M3 - Editorial

AN - SCOPUS:85080965402

VL - 111

SP - 85

EP - 90

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -