Department of Management

Consumers as co-creators of new product ideas: An application of projective and creative research techniques

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Consumers as co-creators of new product ideas : An application of projective and creative research techniques. / Banovic, Marija; Krystallis, Athanasios; Guerrero, Luis ; Reinders, Machiel J. .

In: Food Research International, Vol. 87, 25.07.2016, p. 211-223.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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Author

Banovic, Marija ; Krystallis, Athanasios ; Guerrero, Luis ; Reinders, Machiel J. . / Consumers as co-creators of new product ideas : An application of projective and creative research techniques. In: Food Research International. 2016 ; Vol. 87. pp. 211-223.

Bibtex

@article{e05fb46f73c84ef0a3ebd6d7134984b1,
title = "Consumers as co-creators of new product ideas: An application of projective and creative research techniques",
abstract = "Involving consumers in the process of modification and creation of new food products has been recently identified as a vital factor for new product development. However, little attention has been devoted to consumer-generated product solutions, and instead, researchers continue to view new product development process as a firm-centred activity. This study uses projective and creative research techniques to involve consumers in the process of modification and creation of new aquaculture product ideas. We provide guidelines for the use of these techniques in the new product development process, as well as managerial and practical implications for the future development of new aquaculture products.",
author = "Marija Banovic and Athanasios Krystallis and Luis Guerrero and Reinders, {Machiel J.}",
year = "2016",
month = "7",
day = "25",
doi = "10.1016/j.foodres.2016.07.010",
language = "English",
volume = "87",
pages = "211--223",
journal = "Food Research International",
issn = "0963-9969",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Consumers as co-creators of new product ideas

T2 - An application of projective and creative research techniques

AU - Banovic, Marija

AU - Krystallis, Athanasios

AU - Guerrero, Luis

AU - Reinders, Machiel J.

PY - 2016/7/25

Y1 - 2016/7/25

N2 - Involving consumers in the process of modification and creation of new food products has been recently identified as a vital factor for new product development. However, little attention has been devoted to consumer-generated product solutions, and instead, researchers continue to view new product development process as a firm-centred activity. This study uses projective and creative research techniques to involve consumers in the process of modification and creation of new aquaculture product ideas. We provide guidelines for the use of these techniques in the new product development process, as well as managerial and practical implications for the future development of new aquaculture products.

AB - Involving consumers in the process of modification and creation of new food products has been recently identified as a vital factor for new product development. However, little attention has been devoted to consumer-generated product solutions, and instead, researchers continue to view new product development process as a firm-centred activity. This study uses projective and creative research techniques to involve consumers in the process of modification and creation of new aquaculture product ideas. We provide guidelines for the use of these techniques in the new product development process, as well as managerial and practical implications for the future development of new aquaculture products.

U2 - 10.1016/j.foodres.2016.07.010

DO - 10.1016/j.foodres.2016.07.010

M3 - Journal article

C2 - 29606244

VL - 87

SP - 211

EP - 223

JO - Food Research International

JF - Food Research International

SN - 0963-9969

ER -