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Consumers and health claims for functional foods

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Links

  • Department of Management
  • Department of Marketing and Statistics
  • MAPP - Centre for Research on Customer Relations in the Food Sector
Original languageEnglish
Title of host publicationFunctional foods : Concept to product
EditorsMaria Saarela
Number of pages18
Place of publicationCambridge
PublisherWoodhead Publishing Limited
Publication year2011
Edition2nd
Pages109-126
Chapter6
ISBN (print)1845696905
ISBN (Electronic)978-1845696900
Publication statusPublished - 2011
SeriesWoodhead Publishing Series in Food Science, Technology and Nutrition

    Research areas

  • Health claim, Consumer behaviour, Food choice, Perception of healthiness

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