Department of Management

Consumers and health claims

Research output: Contribution to book/anthology/report/proceedingBook chapterResearchpeer-review

In 2006, the pan-European Regulation on nutrition and health claims (EC) No. 1924/2006 (NHCR) was published and came into effect in 2007. Considerable research has been undertaken since to better understand the potential effect of such claims on consumer behaviour. Findings from the EU-funded pan-European research project CLYMBOL ('Role of health-related CLaims and sYMBOLs in consumer behaviour', No. 311369) are presented and discussed in light of additional empirical findings, to provide an introduction to the topic for the reader of this book.

Original languageEnglish
Title of host publicationFoods, Nutrients and Food Ingredients with Authorised EU Health Claims
EditorsMichele J. Sadler
Number of pages14
PublisherWoodhead Publishing
Publication year2018
ISBN (print)978-0-08-100922-2
ISBN (Electronic)978-0-08-101006-8
Publication statusPublished - 2018

    Research areas

  • Consumer behaviour, Food choice, Food labelling, Health claims, Nutrition claims

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