Department of Management

Consumer response to monochrome Guideline Daily Amount nutrition labels

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Consumer response to monochrome Guideline Daily Amount nutrition labels. / Boztuğ, Yasemin ; Juhl, Hans Jørn; Ossama Elshiewy, Ossama x; Jensen, Morten Berg.

In: Food Policy, Vol. 53, 2015, p. 1-8.

Research output: Contribution to journal/Conference contribution in journal/Contribution to newspaperJournal articleResearchpeer-review

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Author

Boztuğ, Yasemin ; Juhl, Hans Jørn ; Ossama Elshiewy, Ossama x ; Jensen, Morten Berg. / Consumer response to monochrome Guideline Daily Amount nutrition labels. In: Food Policy. 2015 ; Vol. 53. pp. 1-8.

Bibtex

@article{127c9376d13a48d2aaa089688ae5d31d,
title = "Consumer response to monochrome Guideline Daily Amount nutrition labels",
abstract = "Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.Our results suggest that the GDA label introduction reduces attraction of unhealthier products in terms of market share but does not affect product choice behaviour. Instead, price and habit exhibit a greater impact on purchase behaviour and product choice than the GDA label introduction.",
keywords = "MAPP",
author = "Yasemin Boztuğ and Juhl, {Hans J{\o}rn} and {Ossama Elshiewy}, {Ossama x} and Jensen, {Morten Berg}",
note = "Ikke udgivet 15.2.2014/bs",
year = "2015",
doi = "10.1016/j.foodpol.2015.03.002",
language = "English",
volume = "53",
pages = "1--8",
journal = "Food Policy",
issn = "0306-9192",
publisher = "Pergamon Press",

}

RIS

TY - JOUR

T1 - Consumer response to monochrome Guideline Daily Amount nutrition labels

AU - Boztuğ, Yasemin

AU - Juhl, Hans Jørn

AU - Ossama Elshiewy, Ossama x

AU - Jensen, Morten Berg

N1 - Ikke udgivet 15.2.2014/bs

PY - 2015

Y1 - 2015

N2 - Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.Our results suggest that the GDA label introduction reduces attraction of unhealthier products in terms of market share but does not affect product choice behaviour. Instead, price and habit exhibit a greater impact on purchase behaviour and product choice than the GDA label introduction.

AB - Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.Our results suggest that the GDA label introduction reduces attraction of unhealthier products in terms of market share but does not affect product choice behaviour. Instead, price and habit exhibit a greater impact on purchase behaviour and product choice than the GDA label introduction.

KW - MAPP

U2 - 10.1016/j.foodpol.2015.03.002

DO - 10.1016/j.foodpol.2015.03.002

M3 - Journal article

VL - 53

SP - 1

EP - 8

JO - Food Policy

JF - Food Policy

SN - 0306-9192

ER -